Run Contribution Analysis. Journey IQ: Cross-Device Analytics (CDA) integrates with the Adobe Experience Platform Identity Service, utilizing the Device Graph to identify how devices map to people. There’s a bunch of top level menus, but also sub menus and sub sub-menus all with important reports listed. The Attribution IQ overview; The Adobe Analytics Attribution panel guide. Experience LeagueIt was a pleasure working with you and I'm glad we sorted out the issue. Attribution IQ is a popular feature within Analysis Workspace that allows you to apply any attribution model to a freeform table column to any metric or dimension. Both of them take you to the Segment Builder in Adobe Analytics, where you can find further instructions. Adobe Analytics enhances attribution by letting you: Define attribution beyond paid media: Any dimension, metric, channel or event can be applied to models (e. Collect identities. By default, all Adobe Metrics will follow the Last Touch, so Marketing Channel (With Last Touch Metrics) and Last Touch Channel will be the same. User. marcush74174295. Thanks, Danish - 278864. For more. It then leverages this intelligence to create a cross-device view of user behavior. This is because Attribution IQ does not take into account the Override settings of Marketing Channels. Users who viewed custom attribution marketing channel reports were confused with the ‘last touch’ label, as ‘last touch’ is not accurate with custom. Adobe Analytics enables organizations to gather data and gain actionable insights from any digital customer interaction. 2. Created for: Beginner. 5% increase in online spending compared to last year, in. It then leverages this intelligence to create a cross-device view of user behavior. Adobe Analytics tools that do not support Attribution IQ Any tools that do not support the Analytics 2. So the Adobe Analytics Custom Metric Builder allows us to customize our reports to be more tailored to our reporting needs. Sign in to like this content. Attribution IQ with Marketing Channels - Best Practices. Compare different attribution models side by side. The menu system in Adobe Analytics is listed here. Attribution AI supports two categories of scores, algorithmic and rule-based. It is a feature in Attribution IQ that gives you a dedicated workspace to use and. 4 API, 2. Adding side-by-side comparisons of Attribution IQ Models; Attribution IQ in Calculated. Jennifer and I did some tests on segments to see where the Attribution - 620144 Journey IQ is a set of customer journey measurement features to show customers moving between known and unknown and across channels. Use data science algorithms in Segment IQ to know the differences and similarities between segments. Setup through the. Attribution IQ is all great in Adobe Analytics, but when used it in f. For information on which Adobe Analytics product to use, see Which Adobe Analytics tool should I use?. They add the product to the cart, but do not purchase it. Attribution IQ is all great in Adobe Analytics, but when used it in f. Hey, guys. Transcript. Our demo of Attribution IQ runs in the Adobe Analytics production system. User. Analytics segmentation includes the Segment Builder to construct segments and run a. And that’s pretty much it, just a real quick set up of the Adobe Analytics extension. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. Break down dimensions and dimension items in Analysis Workspace. Adding side-by-side comparisons of Attribution IQ Models; Attribution IQ in Calculated Metrics; Using Attribution IQ in Freeform Tables;. From understanding attribution to customized reporting, get the predictive intelligence you need to elevate your customer experiences. For example: A visitor to your site clicks a paid search link to one of your product pages. Adobe Analytics is a. Beginner. Although considered basic, these visualizations can help tell your data stories and provide insights for your analysts. This video demonstrates how to use Attribution IQ in Calculated Metrics. This session is for. Tip: When given the option and whenever possible, we recommend sticking with Adobe Analytics Marketing Channel setup. This video covers how to use the Experience Cloud Debugger to inspect Analytics implementations. Also Last Touch model gives odd numbers, the above one should help. Hi, Last Touch Non-Direct attribution model should be an option. In this article, you learn the importance of using artificial intelligence and machine learning (AI/ML). Adobe attempts to partner with clients to ensure that a high-traffic event is successful. 1K. Classifications are a powerful way to add metadata – descriptive attributes – to your products, campaigns, pages, customers, and more. Click Analytics > Admin > Report Suites. One of the most difficult part of marketing is attribution. It then leverages this intelligence to create a cross-device view of user behavior. Turn insights to action. For detailed documentation, visit Comparison operators. Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ; Cohort Analysis. Also, cohort (retention, churn, latency), fall out, flow, and cross-device analytics. Analytics tutorials. In this work, we propose a game theoretic attribution model that can be computed at query-time. Questions. Created for: Beginner. In this video you will learn how to use Attribution IQ models in conjunction with Adobe Analytics segments on your site. Our Segmentation IQ feature allows you to discover the most statistically significant differences among an unlimited number of segments through an automated analysis of every metric and dimension. Internal Site Search. Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ;. It lets you build customized requests from Adobe Analytics data, which you can insert into your Excel worksheets. It's not possible to add a calculated metric to the Attribution IQ panel. Analysis Workspace: Click Analytics > Workspace, open a project and. I know you can create a new calculated metric with a model applied but you can't use a calculated metric in the Attributio. Leveraging Attribution in Workspace- using this feature within Workspace. Here are the dimensions and metrics you can use related to Marketing Channels: This is the recommended Marketing. io) to make API requests which include calculated metrics with a non-default attribution model. Analysis Workspace overview. Hi, this is Jennifer Werkmeister with Product Management for Adobe Analytics. ” We help you understand the impact from every customer touch through paid, owned and earned channels. Created for: Experienced. e. User. More recently, Attribution IQ has been a huge boost to Adobe Analytics implementations, providing much more flexibility when it comes to different attribution models and reporting windows. Adobe Analytics Attributions IQ empowers marketers to measure the contribution of each marketing touchpoint in the customer journey, allowing for optimized marketing strategies and enhanced return on investment (ROI). You can use the features in Attribution IQ to get an accurately attributed instances metric for all merchandising eVars that use Conversion Variable Syntax. and give you useful channel insights. Like. Hello, my name is John Bates. Beginner. , no need for multiple campaign tracking variables!) and data accuracy. Transitioning from Google Analytics; Analytics Basics. Before Attribution IQ (i. Our system is highly scalable (it operates on millions of customer journeys), interactive (the user can change the parameters and get updated results. Admin. Hi, this is Jen Lasser with Adobe Analytics product management. Originally written by Analytics Demystified on October 19, 2009. Freeform table : Dimension- Last touch channel, Metric- order // Result: natural search - 12,378 2. product manager for Adobe Analytics and today I’m excited to show and share with you an overview of the great new settings and features we’ve added to the cohort table and. Transcript. Prerequisites. As it is if Direct or Internal Marketing channels are set not to Override Last-Touch Channel the model will increase the None channel. View Feature Access Levels' settings under Admin section on Analytics allows you to view the level of access to Adobe Analytics packages and features that your company is entitled to. Transcript. Go to Web Personalization › New Campaign and click Custom Code. This lets you extend the capabilities of using powerful Excel formulas and. ”. This page contains a comparison of various Adobe Analytics products: Analysis Workspace, Reports & Analytics, Report Builder, Data Warehouse, Data Workbench, Data Feeds and Analytics API 2. Transitioning from Google Analytics; Analytics Basics. User. Step 2: Rule-base attribution. As I said, I generally use Attribution IQ on Marketing Channels or Internal Campaigns to see all touch points as opposed to the last touch. ” We help you to understand the impact from every customer touch through paid, owned and earned channels. Transitioning from Google Analytics; Analytics Basics. This video walks through how to setup Postman, an API client, to send Adobe Analytics 2. Created for: Beginner. Adobe Analytics Attributions IQ empowers marketers to measure the contribution of each marketing touchpoint in the customer journey, allowing for optimized. This videos shows you some of the great resources that are at your fingertips as you hit a snag and need some help. com using your Adobe ID credentials. More recently, Attribution IQ has been a huge boost to Adobe Analytics implementations, providing much more flexibility when it comes to different attribution models and reporting windows. tl () - a “track link” beacon, which is often referred to as a “custom link” hit/beacon, which does not. 2. Learn how to use functions in the creation of calculated metrics in Analysis Workspace. Transcript Each attribution model. . Adobe Analytics: Attribution IQ Models. Filter for visits where more than 5 pages were viewed, or hits where multiple products were purchased within a single order, etc. Tag management systems, including Experience Platform Tags) are the intermediaries that read the data layer, map the values to variables, and send that data to digital experience. You will learn how to see what is firing on different pages, load friendly names of variables, and export results for. The purpose of this step is to validate your hypotheses. Is that possible at all? I thought only actual Clicks throughout the visitor journey can be captured and attributed. activity map, anomaly detection, attribution IQ, classifications, contribution analysis, data repair API, also licenses, media reporting, mobile acquisition. Learn how to use Analytics tools, including Analysis Workspace, Analytics Dashboards, Report Builder, and Activity Map. There’s a bunch of top level menus, but also sub menus and sub sub-menus all with important reports listed. Adding side-by-side comparisons of Attribution IQ Models; Attribution IQ in Calculated Metrics; Using Attribution IQ in Freeform Tables; Using the Attribution IQ Panel; Using different Attribution IQ models with segments;. Try in Workspace Button in Reports and Analytics; Understanding the Analytics Cycle; How Analytics Data is Collected; Logging in to Adobe AnalyticsIn the below video, Adobe product team does a great job showing the flexibility of Attribution IQ and how it can be used to slice and dice data at an extremely granular level inside of the. This session is for Adobe Analytics users and data analysts looking to learn best. Activity Map data cannot be collected unless you update to Web SDK version 2. So, there you go, we kind of define it, we design what we’re going to do, exactly get tactical on that, and then. You can edit column settings for an individual column or for multiple columns simultaneously. Everyone needs to collect digital data, analyze it, and curate real-time insights across teams. Adding side-by-side comparisons of Attribution IQ Models; Attribution IQ in Calculated Metrics; Using Attribution IQ in Freeform Tables;Fully-processed, finalized data that is available in all Analytics interfaces. So, we’re going to add a visualization, and we’re going to make it really easy with a freeform table. Transcript. 1. The intent is to assist the user in finding areas of focus or opportunities for additional analysis much more quickly than would otherwise be possible. I spoke to Jen Lasser (Adobe's Analytics Product Manager) about this week and her understanding (as - 414602. maciejb29447907. Gigazelle , sfabri , It does not seem to be working. Analysis Workspace allows you to quickly build analyses to gather insights and then share those insights with others. Try in Workspace Button in Reports and Analytics; Understanding the Analytics Cycle; How Analytics Data is Collected; Logging in to Adobe AnalyticsMetric type. 04-12-2018 02:19 PST. g. The Experience Cloud debugger is a tool that allows users to inspect and debug Experience Cloud Tags. . 0 in web analytics and mobile app analytics. Note: Adobe has many other attribution models that we cover in Attribution IQ below. For information on which Adobe Analytics product to use, see Which Adobe Analytics tool should I use?. Attribution in Google Analytics brings free, cross-channel data-driven attribution to all customers. What is attribution IQ? What is the Business need of attribution IQ? Availability of Attribution IQ- based on SKUs ; Different terms being used: Lookback window & Attribution Models. Adobe Analytics: Attribution IQ Models Steven Biss · Follow 5 min read · Oct 10, 2018 This is a classic case of an image paints a thousand words. I would like to ask if it's possible to create a model which is used in some other. Adobe Analytics. Enable the Link is active option if it is not already enabled. The map visualization will allow you to view either mobile lat/long or web (IP address) data against a dynamic map, allowing you to get an idea of customer usage in the context of their location. But at the same time, an easier solution would be enabling the option to disable Attribution IQ for date dimensions. Adding side-by-side comparisons of Attribution IQ Models; Attribution IQ in Calculated Metrics; Using Attribution IQ in Freeform Tables;. Dear all, I built a custom attribution panel using the marketing channel and first/last touch channel. User. The Experience Cloud debugger lets you accomplish this. Setup through the. For building Attribution IQ Models, we use Marketing Channels and the other two (Last and First) are legacy. This is because I feel that the recently added Attribution IQ functionality is fundamentally changing. Omnibug is a browser extension built to ease developing with, debugging, and providing quality assurance to today's marketing technologies, such as Google Analytics, Adobe Analytics, Google Tag Manager, Adobe Launch, Tealium iQ, and more! Events sent to these MarTech platforms are captured and decoded into a. You can switch among Panels, Visualizations, and Components from the left rail icons or by using hotkeys. Defining your internal site search business requirements; Implement internal search variables using AppMeasurement; Implement internal search variables using Web SDK;. How can I leverage Adobe Analytics' Attribution IQ to compare different attribution models side by side, analyze credit assignment to various marketing channels based on the chosen model, and better understand the relative impact of different channels on my success metrics? Solved! Go to Solution. Nowadays, almost everyone (including Adobe) advises against using Props, since Evars became more powerful over the years and Attribution. For those that aren’t familiar. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics. Click Save All. Create a project with a data table. They will not interfere with any. Attribution panel: Success. Adobe Analytics is a leader in the Forrester 2022 Digital Intelligence Platform wave with a perfect 5. com resources Adobe Analytics is a robust data analysis platform that collects data from multi-channel digital experiences that support the customer journey and provides tools for analyzing the data. View solution in original post. emilies89227955. Last update: 2023-07-12. Log in to experiencecloud. OK, so the form complete is on the same page as the form, and I would suspect the URL is also tracked on the page, so the attribution model would be picking those page views (before the form completion) into the attribution as I suspected. Created for: User. E-commerce Tracking. Attribution IQ allows you to compare the results of different attribution models and see how each model assigns credit to different marketing channels. Attribution IQ in Core Analytics uses marketing channels that are derived completely at report time (i. a. . Views. You can also create hybrid models (for example, 50% Time Decay. The Attribution panel is an easy way to build an analysis comparing various attribution models. Transcript. Transcript. Transitioning from Google Analytics; Analytics Basics. Attribution gives analysts the ability to customize how dimension items get credit for success events. Live today, Adobe Analytics gives brands the most granular level of insights for podcasts, streaming audio and digital books. sProps didn’t really even have. The current guidance regarding Marketing Channel implementation was formulated at a time when neither Attribution IQ nor Customer Journey Analytics existed. Try in Workspace Button in Reports and Analytics; Understanding the Analytics Cycle; How Analytics Data is Collected; Logging in to Adobe AnalyticsRead real-world use cases of Experience Cloud products written by your peersOverview of Classifications in Adobe Analytics. In this video we’ll walk through the Adobe Analytics Connector by creating and loading a request, changing the format of the data, building a visualization, and publishing to the online service. In the data table, right-click a line item and select Breakdown >. The. “Adobe continues to innovate in AI, with, for example, Attribution IQ. To give you the most complete view, we will compare all three of them: GA4, GA360, and AA. Check with one of the Admins, if they are unable to see Attribution IQ in Workspace, you can reach out to your Adobe Account Manager to check the contract for your company. Adobe Analyticsのワークスペースの機能では、直感的に、簡単に分析をすることができ、マーケティングによる貢献度を簡単に評価することができます。. Thank You!Attribution: The attribution feature of Adobe Analytics reveals how different moments of truth in the customer journey influence conversion. By helping you to understand how different interactions effect. Available to Adobe Analytics Ultimate customers. […] attribution is the identification of a set of user actions (“events” or “touchpoints”) that contribute in some manner to a desired outcome, and then the. If you want to look into a deeper analysis, you can use the Attribution IQ feature available in the Workspace (built-in reporting and visualization tool in Adobe. Adobe. As our implementation relies heavy on calculated metrics, this is a big limitation to us. Still most marketers do not have exact formula to understand how marketing activities or customer interactions lead to certain results. In this video, get an introduction to conversion variables, also known as “eVars”. Adobe. Adding side-by-side comparisons of Attribution IQ Models; Attribution IQ in Calculated Metrics; Using Attribution IQ in Freeform Tables;At some point, we are all going to need help with Adobe Analytics. Developer. Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ; Cohort Analysis. Hey everybody, this is Doug. Adobe Analytics Feature Notes on support; Anomaly detection: Full Support: Attribution IQ: Full Support: Calculated metrics: Full Support. This is a classic case of an image paints a thousand words. Also, I suggest that you use 'Marketing channel instances' metric with Marketing channel/ Last touch Channel dimensions to check allocation because this metric measures the number of times a marketing channel was defined in an image request and does not include. A data layer is a framework of JavaScript objects that developers add to digital web pages. So, there’s a lot here. Hi, this is Trevor Paulsen form Adobe Analytics Product Management. . Solved: Hi, I would like to know where we can know the attribution rule setup in Adobe Analytics Interface. Attribution overview;Adding side-by-side comparisons of Attribution IQ Models; Attribution IQ in Calculated Metrics; Using Attribution IQ in Freeform Tables;. With Attribution IQ + Marketing channel + any purchase metric customized with an. adobe. Try in Workspace Button in Reports and Analytics; Understanding the Analytics Cycle; How Analytics Data is Collected; Logging in to Adobe AnalyticsThe Algorithmic Attribution model in Analysis Workspace uses statistical techniques to dynamically determine the optimal allocation of credit for the selected metric. Different terms being used: Lookback window & Attribution Models. In Adobe Analytics, the Marketing Channels dimensions and metrics in Workspace are one of the tools that can help you track the influence of different channels on your orders, revenue, etc. g. Adobe Analytics) to make data-driven decisions. An explanation of the parameters within the OVER() function can be found in the window functions section. Strong structured reporting is crucial for e-commerce companies, as well as other functions like add-to-cart and product impressions. Adobe Analytics. e. Latency. In this video you will learn how to use Attribution IQ models in conjunction with Adobe Analytics segments on your site. Is there any way to be able to remove the Session Refresh from attribution and share the credit to all the other channels? In this work, we propose a game theoretic attribution model that can be computed at query-time. Get the most out of Adobe Analytics. E-mail, Paid Search, etc…). Adobe had all of GA’s. On the Select Master Report Suites page, select a template report suite. This content is suitable for administrators, data analysts, marketers, developers, and architects. Transcript. Calculated Metrics now support any of ten rules-based attribution models. 0 in web analytics and mobile app analytics. Adobe Analytics virtual report suites with report-time processing: Processing rules; VISTA rules The Attribution IQ Panel in Analysis Workspace is a way to quickly compare any of ten rules-based attribution models in a visual way. In this video, we highlight how you can derive deeper insights from the Marketing Channels report using cross-tab analysis in Workspace. Whether you’re just starting to understand your data or you’re at the forefront of making data-decisions, there’s a flavor of Adobe Analytics that’s right for you. Reports. Therefore, the best. Transitioning from Google Analytics; Analytics Basics. and then it’s done. 241. I know you can create a new calculated metric with a model applied but you can't use a calculated metric in the Attributio. User. So, this is a very. Get started with Adobe Analytics. It is a feature in Attribution IQ that gives you a dedicated workspace to use and compare. Topics: Analytics Basics. For more information, please visit the documentation. Learn. This video demonstrates how to use Attribution IQ in Calculated Metrics. Analysis Workspace allows you to quickly build analyses to gather insights and then share those insights with others. G Data Science & Analytics- Project Manager: Digital Analytics -CDP,Adobe AEP,Adobe Analytics,Gen AISolved: I'm in last touch channel report and brought over orders (to test), clicked on column settings but I'm not seeing Data setting to - 265229Evaluating plusses and minuses of Adobe Analytics and Google Analytics. This model gives 60% of the. Thank you. Turn insights to action. Part 2 - Simple hacks for greater efficiency. Hi this is Jen Lasser with Adobe Analytics Product Management. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. Suppose your hypothesis is: “My First-touch channel has more impact on conversion than my last-touch channel. Learn how to setup Mobile App reporting in Adobe Analytics, including Lifecycle components, Location Tracking, and Background Hit reporting. The Attribution Panel is a great starting point for more sophisticated. Admin. It’s a platform commonly used by marketers and business analysts for business analytics purposes. Click the 9-square icon in the upper right, then click the colored Analytics logo. After you finish your implementation on your development server, you will want to move it along to a staging environment, test it there, and then move it to your production environment. Where you can find these new features within. For example, when you use “Last Touch” attribution, the model starts from each instance of a metric and walks backward sequentially in the hits until the model reaches the last value observed in the MID column. Level 2. Availability of Attribution IQ- based on SKUs. Transcript. This video shows you how to build a segment in Analysis Workspace from sequences of behaviors on your site or in your app. Try in Workspace Button in Reports and Analytics; Understanding the Analytics Cycle; How Analytics Data is Collected; Logging in to Adobe AnalyticsThis page contains a comparison of various Adobe Analytics products: Analysis Workspace, Reports & Analytics, Report Builder, Data Warehouse, Data Workbench, Data Feeds and Analytics API 2. User. Common dimensions include Page, Referring domain, or an eVar. js). With it, you can understand the. Adobe Analytics and attribution. Admin. Mark as New; Follow; Mute; Subscribe to RSS Feed; Permalink; Print; Report; Hello Everyone, Attribution IQ seems like a really cool feature. Panel has a date range of 6th Feb. Use dedicated libraries to easily send. Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ;. For more information, please see the documentation. On the Report Suite Manager page, select the template report suite, as well as one or more target report suites. Get more from your customer data. Attribution IQ allows you to change the attribution model to any of ten rules-based models on a Freeform column on the fly. 0 API Requests; Analysis Use Cases. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. Learn more in the documentation. When I apply a hit segment for a specific Target activity, why are unrelated experiences returned? Answer. g. Summit 2019 Super Session - High Tech;. 7/5 stars. Use the followings steps to upgrade to a newer base code for the Adobe tag: Open the tag and click Edit. Algorithmic scores include incremental and influenced scores. Integrating Adobe Analytics and Adobe Audience Manager is nice and easy, especially when using Launch by Adobe. After implementation. Developer. You can apply attribution models to your column metrics like so: Click on the Gear of the metric Then at the bottom, you should see "Use non-default attribution model" This will bring up a window that will allow you to choose a Model and lookback window: You can create new columns using t. While the UI will continue to show up to 400 items before pagination, this option allows you to access more rows of data outside of Analysis Workspace. Mobile SDK extension: The standardized and recommended method to implement Adobe Analytics in your mobile app. As our implementation relies heavy on calculated metrics, this is a big limitation to us. e. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. Adobe Labs (Technology Previews) allows you to engage with emerging technologies, to discover valuable insights, and to influence future Analytics feature development & priorities. Try in Workspace Button in Reports and Analytics. Views. Best Practice #1: Leverage Attribution IQ for controlled analysis. Learn to enable, debug, and customize the way that Activity Map is deployed in the Adobe Analytics extension. Once the Calculated Metrics Builder opens, add and/or do the following: A. In this video, we will show how you can use visualizations to show attribution (give credit) across channels in Adobe Customer Journey Analytics. There’s four main sections that should look familiar to you if you set up a. Try in Workspace Button in Reports and Analytics; Understanding the Analytics Cycle; How Analytics Data is Collected; Logging in to Adobe AnalyticsUsing different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ; Cohort Analysis. Also, cohort (retention, churn, latency), fall out, flow, and cross-device analytics. Requests can dynamically reference cells within your worksheet, and you can update and customize how Report Builder presents the data. In the modal popup, make sure ‘Blank Project’ is selected, then. So with Adobe Analytics Custom Metric Builder we have the option to build, really as many custom metrics as you need to make sure that when we create our reports or our analyses, we have what we need to do so. Identify engaged audiences through their behavior using Cohorts and know the underlying causes driving stickiness in your mobile apps. these right click tips can really speed up your ability to tap into the data that lives within analysis workspace in Adobe Analytics. From understanding attribution to customized reporting, get the predictive intelligence you need to elevate your customer experiences. g. Try in Workspace Button in Reports and Analytics; Understanding the Analytics Cycle; How Analytics Data is Collected; Logging in to Adobe Analytics In this video, learn how to quickly compare Attribution IQ models, including an auto-created column that shows the percent difference between the two models' numbers. The following video will walk you through what the steps are necessary to actually get these two products fully integrated in a bi-directional server-side forward and powerful way. This option will typically increase the attribution accuracy for events that happen early in the reporting period by accounting for interactions that occurred in. This is the premium, paid version of GA, aimed at larger companies. By default, most Omniture SiteCatalyst clients are tracking their external Marketing Campaigns using Campaign Tracking. This is Ashok Gorrepati, from the Adobe Analytics product management team. Any thought. k.